I'm Steven Wolfson, Founder of Franed.com, and a Firm Believer in the Power of Franchising—One of the Smartest Business Models
Franchising, when implemented correctly, can be a powerful business model. It provides a unique platform for successful, talented business leaders to share their success by empowering hardworking entrepreneurs to thrive in their own business.
Franchisees get the chance to own a business, but they’re never alone in the journey.
Franchising has led to many success stories, creating opportunities for shared growth when implemented effectively.
"Franed": Supporting Your Franchise Knowledge and Growth
Franed stands for "Franchise Education," which is my true passion.
I’m not just another franchise educator offering textbook theories—I bring over 40 years of hands-on experience in the franchise industry. I’ve worn every hat: as a franchisee, a master franchisee, and a member of the international development team for the world’s largest brand.
Since 2011, I’ve worked with numerous brands to support their local and international franchising efforts, providing tools and strategies that contributed to their growth.
On this website, you can enjoy a free lesson from my on-line course of 22-lessons, “How to Convert Your Business to a Franchise.” The full course is available for just $170—a small investment that will give you more insights into franchising than you might expect.
If you're interested in more personalized support, feel free to visit my coaching page.
My hands-on approach focuses on helping you create the right strategy for your business and guiding you through the steps of franchise development.
Brands Steven Wolfson works with (or has worked with in the past)
What`s in the Course?
Module 1
4 lessons introducing you to the world of franchising, it's history, prerequisites to converting your business to a franchise, the 8 steps to franchising and introduction to Steven's "Table Theory"
Module 2Â
4 lessons digging deeper into understanding the foundation of a stable franchise organisation, where issues such as customer experience, products, marketing and branding your business is discussed.
Module 3Â
5 lessons that delve deeper into such subjects as training, business plans, and how to expose your franchise opportunity correctly.
Module 4Â
5 crucial lessons discussing your operations manual, franchise law, franchise agreement, recruitment methods, and closing franchise deals.
Module 5Â
5 parts concluding the course, which discusses store openings, ongoing support, franchise relationships, and the course summary.
Core Values in Franchising: Ethics, Growth, and Practical Solutions
Ethical Franchising
Long-Term Growth Over Short-Term Gains
Support for Franchisees
Practical Solutions
Steps to Begin Your Franchising Journey
Online Course in Franchising
Do you want to learn the fundamentals of duplicating your business to a franchise at your own pace? My "Convert Your Business to a Franchise" course offers a simple, step-by-step guide to the entire process.
In my course, we’ll discuss key topics such as legal requirements, developing operations manuals, and how to approach finding the right franchisees. You’ll gain access to valuable information and tools to help you navigate franchising while avoiding common pitfalls.
Why not start with a free lesson right now?
One-on-One Coaching in Franchise Development
Looking for personalised support?
With 40 years of hands-on business experience, I can provide valuable insights to help guide you through your franchising journey. Whether you’re just starting or refining an existing franchise, we’ll discuss clear strategies and offer actionable information tailored to your needs.
From planning and legal guidance to operational consistency, improving KPI'S and profitability, I’ll explain how you can build a successful, scalable franchise.
Access Your Free Lesson: "8 Prerequisites to Franchising"
This 12-minute lesson provides an overview of the 8 key factors to consider when deciding to franchise your business.
